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Senior Employer Branding Manager (f/m/d)

Aleph Alpha

Aleph Alpha

Heidelberg, Germany
Posted on Mar 22, 2025

Overview

As a Senior Employer Branding Manager, you’ll shape our global talent strategy, tell our story, and help us become an employer of choice. If you’re creative, strategic, and ready to own a function from the ground up — this is your chance.

Strategic Responsibilities

  • Develop and execute a comprehensive employer branding strategy aligned with company goals.

  • Define and promote our Employee Value Proposition (EVP) to attract top-tier talent.

  • Conduct market and competitor analysis to position our employer brand effectively.

  • Partner with Talent Acquisition, Marketing, and Communications to ensure consistent brand messaging.

  • Build long-term strategies for employee engagement, retention, and brand advocacy.

Operational Responsibilities

  • Create engaging content (blogs, videos, social media posts) that showcases our culture and employee stories.

  • Manage our presence on LinkedIn, Glassdoor, and job boards.

  • Organize and participate in branding events like job fairs and networking sessions.

  • Collaborate on internal communications to foster a positive and informed company culture.

  • Track and report on key employer branding metrics (application rates, engagement, review scores).

Qualifications

  • Extensive experience in Employer Branding and Recruitment Marketing

  • Proven track record of developing and implementing employer branding strategies.

  • Strong portfolio of content that highlights employer brand (career pages, social media campaigns, employee stories).

  • Experience with tools like LinkedIn Campaign Manager, ATS platforms, etc.

  • Ability to use data to drive decisions and measure impact (Google Analytics, LinkedIn Insights, etc.).

  • Excellent storytelling and content creation skills.

  • Strong stakeholder management and collaboration abilities.

  • Fluent in English

What you can expect from us

  • Become part of an AI revolution!

  • 30 days of paid vacation

  • Access to a variety of fitness & wellness offerings via Wellhub

  • Mental health support through nilo.health

  • Substantially subsidized company pension plan for your future security

  • Subsidized Germany-wide transportation ticket

  • Budget for additional technical equipment

  • Regular team events to stay connected

  • Flexible working hours for better work-life balance and hybrid working model

  • Virtual Stock Option Plan

  • JobRad® Bike Lease