Career Opportunities at Earlybird Portfolio Companies

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Global Events & Campaigns Manager

Binalyze

Binalyze

Administration
Posted on Aug 23, 2024

Join a pioneering team that empowers organizations worldwide to uncover, investigate, and respond to cyber threats with unparalleled precision and speed. As we redefine the future of DFIR (Digital Forensics and Incident Response), we are seeking a dynamic Events and Campaigns Manager to drive our growth and success.

The Events and Campaigns Manager will be responsible for planning, executing, and managing high-
impact events and campaigns to enhance Binalyze’s market presence and drive engagement with key stakeholders, including CISOs, MSSP directors, and SOC analysts. This role demands a strategic thinker with a hands-on approach, adept at coordinating both virtual and in-person events, and crafting compelling campaigns including working closely with sales by using ABM to promote Binalyze's innovative solutions.

+ What You’ll Do

  • Event Planning and Execution
    • Plan, organize, and execute a variety of events including conferences, webinars, trade shows,
      and partner events globally.
    • Be able to attend major in person events and support execution globally (travel required).
    • Collaborate with cross-functional teams to ensure seamless event execution, from concept
      to completion.
    • Manage event logistics, vendor relationships, and on-site coordination.
  • Campaign Management
    • Develop and implement global integrated marketing campaigns to promote Binalyze's
      products and services.
    • Coordinate with the marketing team including graphic designer to create compelling
      campaign assets, including email campaigns, social media content, and campaign materials.
    • Develop and manage content calendar for social media channels and community
      engagement.
    • Work hand in hand with the SDR function to generate, manage, and drive inbound and outbound leads to sales acceptance.
    • Support the SDR’s with campaigns and ensure follow up from all marketing activity via SDR’s
      to generate meetings and sales qualified pipeline.
    • Develop ABM campaigns to support sales globally working with the CRM team and product
      marketing.
    • Report and analyse campaign performance metrics and provide insights to optimize future
      campaigns calculating ROI and success.
  • Stakeholder Engagement
    • Engage with key stakeholders such as VP Sales, Sales teams, product team and leadership
      team to understand their needs and tailor event and campaign strategies accordingly.
    • Foster relationships with industry partners, sponsors, and influencers to amplify Binalyze's
      reach.
    • Ensure consistent brand messaging and positioning across all events and campaigns.Budget Management:
    • Develop and manage event and campaign budgets, ensuring cost-effective execution and on
      time delivery.
    • Track expenditures and provide regular reports on budget performance and ROI.
  • Market Research and Analysis:
    • Conduct market research to identify trends and opportunities for event and campaign
      innovation and create campaigns for specific target audiences and buyer personas.
    • Stay informed about industry developments and competitor activities to position Binalyze as a market leader working with product marketing.
    • Stay updated with industry trends and product knowledge to enhance effectiveness

+ Education and Experience

  • Minimum of 5 years of experience in event planning and campaign management, preferably in the
    technology or cybersecurity sector.
  • Proven track record of successfully managing large-scale events and integrated marketing
    campaigns.
  • Strong project management skills with the ability to multitask and meet tight deadlines.
  • Excellent communication and interpersonal skills.
  • Proficiency in marketing automation tools, CRM systems, and social media platforms.
  • Ability to analyse data and derive actionable insights to improve campaign performance.
  • Creative thinker with a passion for innovation and continuous improvement.

+ What We Offer

  • 28 days holiday allowance + wellbeing days + birthday off!
  • Fully remote and flexible working arrangements.
  • Private medical insurance for you and your family.
  • Enhanced parental leave benefits
  • A supportive and collaborative team passionate about cybersecurity.
  • Home office setup support.
  • 401(k) 2% matched
  • Wellbeing and entertainment allowances
  • Great opportunities for growth and development.

+ Join Us
If you're ready to be the driving force in redefining the DFIR industry, we want to hear from you. Apply now to join our innovative team and make a significant impact in the world of cybersecurity.

+ Commitment to Diversity
We are committed to diversity and inclusion, encouraging candidates from all backgrounds to apply.