Vice President of Marketing
CARTO
This job is no longer accepting applications
See open jobs at CARTO.See open jobs similar to "Vice President of Marketing" Earlybird Venture Capital.Key Responsibilities:
- Strategic Leadership: Develop and implement comprehensive marketing strategies that align with the company's objectives, increase brand awareness, and drive demand generation.
- Demand Generation: Execute and optimize campaigns across all channels to generate high-quality leads for the sales team. Monitor and report on lead conversion and ROI.
- Account-Based Marketing (ABM): Oversee the design and execution of targeted marketing campaigns that resonate with specific high-value accounts, driving deeper engagement and conversions.
- Partner Marketing: Build and nurture strategic partnerships, developing joint marketing initiatives to tap into new markets and revenue streams.
- Product Marketing Collaboration: Work closely with the product team to ensure alignment between product development and market demands. Oversee the creation of product marketing materials, messaging, and launch strategies.
- Events: While we are strong in this area, further refine our event strategy, ensuring optimal ROI and brand visibility.
- Marketing Automation: Ensure the effective utilization of existing marketing automation tools and systems. Evaluate new tools that could further enhance our marketing efforts.
- Team Leadership: Build, mentor, and manage the marketing team, ensuring they are set up for success in their roles and projects.
- Budget Management: Allocate and manage the marketing budget, ensuring optimal allocation of resources across projects and campaigns.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum of 10 years of professional marketing experience, with at least 5 years in a leadership role.
- Proven track record in B2B SaaS marketing, especially within the analytics domain.
- Deep expertise in demand generation, ABM, and partner marketing.
- Experience with marketing automation tools and platforms.
- Strong project management skills with the ability to lead cross-functional teams.
- Excellent analytical, communication, and presentation skills.
What We Offer:
- Competitive salary and performance-based bonuses.
- Opportunity to be part of a forward-thinking company, shaping the future of modern geospatial analytics.
- Comprehensive benefits package.
- A collaborative, inclusive, and supportive workplace culture.
This job is no longer accepting applications
See open jobs at CARTO.See open jobs similar to "Vice President of Marketing" Earlybird Venture Capital.