🌟Your role

As our Marketing Manager, you'll lead a dynamic team and play a pivotal role in shaping our brand narrative and driving sustainable growth. You'll be responsible for developing and executing strategic marketing strategies that increase brand awareness, generate qualified leads, and position us as the go-to solution for brand and identity protection. This role requires a strategic thinker with a hands-on approach to drive go-to-market (G2M) strategies, manage social media, and oversee both B2C and B2B marketing efforts. You will have a proven track record in developing and implementing successful marketing campaigns, a deep understanding of digital marketing, and the ability to work cross-functionally within the organization.

📱Responsibilities

• Develop and Execute Marketing Strategies: Create and implement marketing strategies to increase brand awareness, generate leads, and drive sales for our B2C , B2B and B2E (Large Enterprise) segments.
• Social Media: Manage the social media team. Create and roll out the social media strategy.
• Go-to-Market (G2M) Planning: In conjunction with the SLT, develop and execute G2M strategies for new product launches and features, ensuring alignment with overall business objectives.
• Team managing: Manage and lead a team, providing coaching and mentorship and fostering a collaborative and innovative work environment.
• Content Marketing: Create compelling content across various channels, including blog posts, whitepapers, case studies, and videos to attract and engage target audiences.
• Market Research: Conduct in-depth market research to identify target audiences and understand industry trends
• Campaigns: Create and execute multi-channel marketing campaigns (email marketing, social media marketing, content marketing, etc.)
• Analytics and Reporting: Monitor and analyze marketing performance metrics to optimize campaigns and report on the effectiveness of marketing initiatives. Report to SLT/Board on marketing strategy
• Budget: Manage marketing budget and ensure return on investment (ROI)
• Build and maintain strong relationships with key partners and influencers
• Trends: Stay updated on the latest marketing trends and technologies in the brand and identity protection space
  
  

Cross-divisional support: Support the sales team with marketing materials and lead generation efforts

🙌 Your Authentic Self

Ceartas values diversity, authenticity, and innovative thinking. We encourage you to bring your unique self to work, where you can share your passion, ideas, and personality in a vibrant and inclusive workplace

🌟 Must-Haves

• Proven Track Record: Minimum 3-5 years of experience in developing and implementing successful marketing strategies in B2B and B2C environments.
• Leadership Skills: Demonstrated ability to lead and manage a marketing team effectively, fostering a collaborative and innovative work culture.
• Digital Marketing Expertise: Extensive experience in digital marketing, including SEO/SEM, email marketing, social media marketing, content marketing, and analytics.
• Go-to-Market (G2M) Experience: Track record of developing and executing G2M strategies for new product launches, with a strategic approach aligned with business objectives.
• Industry Knowledge: Deep understanding of trends and technologies in brand and identity protection, with a proactive approach to staying updated on industry developments.
• Fluent English proficiency and strong communication skills.
• Willingness to travel as needed.
  
  

🔥 What We Offer

• Supportive leadership committed to your personal and professional development.
• Hybrid role - 2 days on site per week (Monday and Tues)
• 25 paid days off per year, plus public holidays, and your birthday!
• A culture of innovation and learning.
• A vibrant startup environment with a supportive team.
• Prime office location at Dogpatch Labs in the beautiful CHQ building, with modern amenities - free tea and coffee, monthly breakfast and beer bashes.
• Company-sponsored health insurance - fully paid.
• Home Office Allowance and all the tech you need, including a brand new MacBook Air.
• Employee recognition and reward program.
• An inclusive workplace that celebrates diversity and equal opportunity