Digital Marketing Analyst (R-18554)
Eyeota
PRINCIPAL ACCOUNTABILITIES
- (work with agency) Develop and execute SEO strategies to improve organic search rankings and website traffic.
- Plan and manage content marketing initiatives across website and social media channels.
- (work with agency) Create and optimize paid advertising campaigns (Google Ads, Meta Ads, LinkedIn, etc.) to drive lead generation and brand awareness.
- Monitor and analyze campaign performance using analytics tools, and provide actionable insights.
- Collaborate with internal teams (sales, product and data) to align marketing efforts with business goals.
- Manage CRM and marketing automation tools to nurture leads and improve conversion rates.
- Stay updated with digital marketing trends and competitor activities.
EXPERIENCE, KNOWLEDGE, SKILLS, ABILITIES
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- Minimum 3-5 years of experience in digital marketing, preferably in B2B or tech industry.
- Proven experience in SEO, content strategy, and paid media campaign management.
- Familiarity with tools such as Google Analytics, GA4, Google Ads, Marketo, or similar CRM platforms.
- Strong analytical skills and ability to interpret data to drive decisions.
- Excellent communication and project management skills.
- Ability to work independently and manage multiple projects simultaneously.
- English level : fluent in business settings.

