Marketing Operations Manager (R-19024)
Eyeota
Key Responsibilities
- Own and optimise Marketo end‑to‑end, acting as a super user and centre of excellence for the organisation
- Enable and educate marketing teams on best‑practice usage for newsletters, webinars, nurtures, single sends, and content updates
- Manage CRM integrations (e.g. Salesforce) to ensure seamless lead flow, data quality, and campaign execution
- Oversee lead scoring, routing, and pipeline development to ensure timely delivery of high‑quality leads
- Build and maintain customer segmentation frameworks to support targeted, personalised campaigns
- Develop dashboards and reporting that clearly articulate campaign performance, pipeline contribution, and marketing ROI
- Partner closely with regional, global, and functional stakeholders, translating business needs into scalable marketing processes and technology solutions
- Own the business‑side architecture of marketing technology, evaluating and onboarding tools that drive scalability and efficiency
- Manage vendor relationships and oversee the strategic allocation of marketing technology and operations budgets
- Ensure compliance with GDPR and internal governance standards
- Document processes and build operational playbooks that enable consistency and scale
About you
- At least 5+ years’ experience in Marketing Operations or a closely related role
- Deep, hands‑on expertise in Marketo, with confidence acting as the “go‑to” expert
- Strong experience working with CRM systems (Salesforce or similar)
- Proven ability to partner with senior stakeholders and operate effectively in matrixed, global organisations
- Solid understanding of lead management, demand generation, and pipeline mechanics
- Strong analytical capability, with experience in reporting and performance analysis (e.g. Tableau, Google Analytics, Excel)
- Experience managing vendors, budgets, and marketing technology investments
- Knowledge of data privacy and compliance standards (GDPR, CCPA)
- Bachelor’s degree in Marketing, Business, or a related field
- Fluency in English

