Creative Strategist
Inkitt
Design
San Francisco, CA, USA
USD 110k-130k / year
What You’ll Do:
- Read books and watch series to extract key USPs and pivotal story elements; synthesize them into punchy hooks and creative briefs that drive paid performance.
- Write compelling ad copy and hooks, distilling a full story into a two sentence liner that stops the scroll.
- Own the creative production lifecycle: conceive angles, brief designers, manage tickets end to end, and iterate based on UA feedback and performance data.
- Partner closely with the UA team to align creative with funnel signals, understanding what's working, what isn't, and why, then translating that into new angles and formats to test.
- Stay deeply plugged into BookTok, Bookstagram, and Reddit to identify trending formats, seasonal tropes, and emerging story hooks before they peak.
- Experiment with AI video tools and image editing to build and iterate on assets independently when needed.
- Develop and manage a pipeline of creatives aligned to key marketing beats and evergreen initiatives.
- Manage external production partners for more intricate creative needs.
What You'll Bring:
- 3+ years of experience in creative strategy, content marketing, or a related role, ideally within a fast moving startup environment.
- Exceptional copywriting skills. You can write a hook that makes someone stop mid scroll and a two sentence synopsis that sells a 400 page book.
- A genuine love of romance: books, TV, movies. You're the person who actually wants to read this content all day.
- Active presence on BookTok, Bookstagram, or romance reading communities. You know what's trending, what tropes are having a moment, and what's coming next.
- Strong analytical instincts: comfortable in Google Sheets/Excel, fluent in performance metrics, and able to connect creative decisions to business outcomes.
- Experience working alongside a paid/UA team with a solid understanding of full funnel marketing.
- Proficiency with creative tools: CapCut, Premiere Pro, image editing, and AI video tools.
- A bias toward action. You move fast, learn fast, and don't wait for a perfect brief to get started.
Who We Are Looking For:
- Autonomous
- Bring solutions instead of problems
- Data driven
- Quick to action
- A high functioning workaholic
- Looking for exponential career growth
- Have lots of fun building a generational AI x Entertainment company
What We’ll Offer:
- 401k plan, designed to help you save for the future
- Health benefits tailored to your needs, including medical, dental, and vision coverage
- Professional coaching for everyone
- Team-building events, including our annual Tulum trip
- Unlimited access to our Galatea app and CandyJarTV app
- Unlimited budget for self-development books
- Charity donation of your choice at your one year anniversary
- Free lunch in office everyday
- Class Pass membership for US based employee and gym access for Berlin employees
- Dog friendly offices in Berlin and San Francisco
110000 - 130000 USD a year

