What we’re looking for

Keel is hiring a Founding GTM Marketer to join our small but mighty team and lead the charge in building a predictable, scalable revenue engine. You’ll focus on generating high-quality pipeline, refining our ICP, and evolving how we communicate Keel’s value to the world.

As our first full-time GTM hire, you’ll work directly with the CEO to experiment, iterate, and scale what works. From campaign strategy to landing page copy, you’ll own the playbook for how Keel finds, attracts, and converts high-potential customers.

What you’ll do

• Own and execute demand generation: Design and run outbound, paid, and organic campaigns to consistently generate highly qualified leads

• Refine ICP and targeting: Use campaign performance, lead quality, and sales feedback to iterate on who we target and how we talk to them

• Drive messaging and positioning: Craft compelling narratives that speak to our buyers’ pains and clearly articulate Keel’s unique value proposition

• Oversee website & landing pages: Own conversion-driven content and structure, including homepage, ICP-specific pages, and lead magnets

• Build and scale outreach playbooks: Develop outbound sequences, LinkedIn/email workflows, and qualification frameworks

• Measure and optimise: Set up clear KPIs and reporting for lead quality, conversion rates, CAC, and more

How you’ll do it

We’re building a team that’s…

• 🚀 Fast and iterative: You’ll run rapid experiments across messaging, audiences, and channels, always learning and adjusting

• ✍️ Narrative-led: You’re as comfortable rewriting a homepage headline as you are analysing campaign conversion rates

• 📊 Data-informed: You know how to measure what matters and drive decisions based on signal, not vanity metrics

• 🧪 Customer-obsessed: You use every insight, from calls, analytics, and interviews, to make Keel sharper and more relevant

• 🧠 Full-stack: You’re a hybrid thinker, blending growth strategy with deep product understanding and storytelling

This is a great fit if you…

• Have solid years experience in B2B SaaS demand generation or growth/product marketing

• Have owned campaigns end-to-end and know what it means to experiment with limited budget

• Know how to translate customer pain into messaging that resonates and converts

• Have experience with tools like Clay, Apollo, Dripify, and light CMS ownership (e.g. Framer, Notion)

• Are comfortable working directly with founders and can balance execution with strategic input

• Thrive in fast-paced, early-stage environments where priorities evolve and autonomy is key

This won’t be the right role if you…

• You haven't been a first or founding marketing hire in an early stage business

• You haven't worked in B2B marketing before

• Want a narrow remit. This role blends marketing, messaging, growth, and GTM ops. You’ll wear many hats

• Prefer structured processes over scrappy experimentation

• Aren’t comfortable writing your own copy, running your own campaigns, or diving into the details

• Aren’t comfortable in a fast-paced, highly ambiguous early-stage environment

• Want a big team or lots of external support out of the gate. We’re still building that

Why Keel?

• Join a small team making a big impact in the ERP space

• Be our first GTM hire and help build the function from scratch

• Work directly with the founder and influence company strategy

• Competitive salary + meaningful equity + autonomy

If this sounds like the role for you, we’d love to hear from you! 💥

Compensation Range: £70K - £110K