Obilet.com, an online ticketing, car rental, and hotel reservation platform, was founded in 2012.

In addition to B2C services for online bus-plane-ferry tickets, car rental, and hotel reservations, Obilet also provides its B2B business partners with the services of route data distribution (GDS) and ticketing infrastructure software (IMS). Obilet is the market leader in Turkey in both B2B and B2C segments with more than 400 bus companies using its IMS software, 30 million monthly visitors, and 12 million mobile app downloads.

Having the most visited website in the world among bus ticketing platforms, Obilet aims to achieve 40 million ticket sales in 2023 and to be the one-stop-shop for whole needs of users regarding tourism and travel products. Obilet further aims to become a global brand by launching an international expansion project in 2023.

We are looking for a "Digital Marketing Specialist" for our Marketing Team. If you want to join as a part of our ongoing success story, apply now!

Main responsibilities will include:

• Create, manage and analyze Google Ads & Facebook campaigns
• Perform A/B tests such as landing page, audience, bidding and creative on different networks
• Focus on App install and re-engagement campaigns
• Research and analyze international competitors, international industry trends, and international markets. Especially east europe countries such as Bulgaria, Romania, Slovakia, etc.
• Tracking campaign performance daily, weekly and monthly
• Reporting and analyzing online marketing investments via google analytics custom report and google ads reports and other format reports
• KPI optimization of search, display, app and video campaigns
• Create google ads campaigns and using bulk editing tools to make multiple changes on Google Ads Editor

To be successful in this role, you need to have:

• Bachelor’s or Master’s Degree from a reputable university preferably in Engineering, Statistics, and other related departments
• Minimum 2 years of hands-on experience in performance marketing channels (Google Ads, Criteo, Facebook Business Manager etc.)
• Advanced knowledge of Google Ads is critical
• Strong analytical capabilities and excellent knowledge of Google Sheets & Microsoft Office Programs
• Fluency in English both written and oral
• Problem solver and proactive thinker with decision-making ability
• Experience with App marketing
• SEO knowledge
• Firebase, Adjust knowledge

What we offer:

• Competitive salary and perks
• Best-in-class teammates
• A culture of continuous development
• No dress code
• Flexible working hours
• Free Snacks&Drinks