About the Role
As our Senior Social Media Manager, you will oversee all our social media channels globally. You will define and execute strategies to grow and engage our audience, foster employee, customer and partner engagement, and generate awareness, traffic, and leads. Your role will be pivotal in enhancing our brand presence and driving business growth through innovative and data-driven social media initiatives.

Responsibilities

• Define and execute an organic, global social media strategy.
• Build, maintain and execute a social media content calendar to support our business goals.
• Partner with the Performance Marketing team to leverage Paid Social for optimal results.
• Work closely with regional teams and local experts to ensure our messaging resonates with local communities.
• Develop and execute world-class, innovative social media campaigns that are insight-led and resonate with our target audience, driving reach and engagement.
• Collaborate with the creative team to bring your ideas to life, ensuring content is on-brand and engaging.
• Proactively and reactively engage with audiences on social platforms, maintaining a relevant, on-brand, and authentic presence.
• Identify user behaviour trends and adapt content strategies to deepen connections with new and existing audiences.
• Promote and grow company-wide social advocacy initiatives.
• Build and maintain comprehensive reports on campaign performance.
• Use insights and learnings to develop and refine a playbook of best practices for various campaign types.
• Stay up-to-date with the latest social media trends, tools, and best practices.
• Communicate relevant updates and trends to the team to keep our strategies current and effective.

Requirements

• Work from our Sofia office
• Fluent in Bulgarian and English.
• 5+ years of experience managing Social Media channels for a global audience, ideally in the software or technology sector
• Proven track record of growing KPIs related to social media channels, such as audience, engagement, traffic and leads, ideally in a B2B context
• Data-driven approach with experience in analyzing performance metrics and adjusting strategies accordingly.
• Creative mindset with a strong eye for detail and the ability to generate innovative content ideas.
• Exceptional writing and editing skills (in English)
• Strong organisational and collaboration skills; strategic mindset; agile

Please note that, unfortunately, we cannot provide visa sponsorship, and to be considered for this role, candidates must be able to provide proof of their eligibility to work in Bulgaria.

Payhawk is an Equal Employment Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.