GTM Engineer
Milan, Italy
EUR 30k-50k / year + Equity
At Pillar, we're building the financial operating system for the construction industry: a massive sector, full of inefficiencies and slow processes, moving billions while still running like it's the 1900s. We're changing that with AI and a product that's fast, simple, and scalable.
We've closed one of the largest pre-seed and seed rounds in Italy, and we're moving quickly. If you want to help build the growth machine, expand our outbound motion and help creating our community, you're in the right place.
📍 Working Location
Milan, on site
🌎 Language Requirements
This position requires fluency in both Italian and English
💼 Contract
Full-time, €30.000 – €50.000 + potential equity plan, based experience and potential impact
What You'll Do
As a GTM Engineer, you'll work closely with our Sales, Marketing, and Leadership teams to rethink how we grow. The role spans three areas.
1. Growth as a product
We treat growth as a product: scientific, testable, and fully trackable. You'll help bring that vision to life across our growth stack.
You will:
Maintain and develop web assets across 5+ countries
Build PLG tools and test new campaigns
Set up signal and intent tracking across our database
2. Lead Generation
You'll be a driver and enabler for our sales team: building internal tooling, finding new lead sources, and tracking new signals so our outbound and inbound reps are always supplied with high-quality leads.
You will:
Maintain and improve internal tooling and processes for outbound lead generation
Propose and build new outreach solutions across channels and market segments
Support the marketing team on performance tracking and experimental campaigns
Build watch tower systems to track product qualified signals and behaviors
3. Strategic Projects
You'll take on high-impact projects across the revenue organization, such as:
Testing the market with new product offerings
Driving AI adoption across our sales funnel
🚧 Tech Stack
You’ll work with a wide variety of tools, here a non exhaustive list:
HubSpot
PostHog
n8n
Meta/TikTok Business Managers
AI development tools
Anything you can build or that makes us go faster
Who You Are
This role is ideal if you are:
Experienced in using technology to help sales organizations grow
Comfortable with web development and AI tooling
Structured in your thinking and organized in your work
Effective at cross-departmental collaboration
Bonus points if you have:
Experience at a fast-paced, VC-backed startup
Experience in outbound demand generation
What You'll Gain
Ownership of systems that directly move revenue, not a standalone tool or automation, but real influence on how the business grows
A close-up view of how a high-performing revenue org scales through technology rather than headcount
Hands-on experience with how AI is reshaping modern sales
Why This Role Matters
GTM engineering sits at the center of how a company scales. Through this role, you'll help set the pace at which Pillar grows across 5+ markets and hundreds of customers, with a direct impact on how fast we can 10x our revenue.
Selection Process
Introductory call
Practical case
Final meeting with one of the founders

