Why Sintra?

50,000+ small business owners use Sintra every day. Not because it's another SaaS tool — but because our AI helpers actually feel like teammates. They reply to customers, post on social media, analyze data, and much more. For someone running a business alone, this is the first time they've had help that actually helps.

We've built something people care about. Now we need to make it great.

We’re hiring our first People & Culture Lead.

Your mission: build how Sintra grows, not just as a company, but as a place where people feel inspired to do their best work.

This isn’t traditional HR.

We’re looking for a builder, someone who designs systems, shapes culture, and keeps things simple as we scale.

You’ll work directly with founders to define how it feels to join, work, and grow at Sintra, adding structure without slowing us down.

Success in this role means:

• people are growing not just vertically, but horizontally too

• culture is intentional, not accidental

• problems surface early

• We scale without becoming corporate

What you’ll do

• Build our people foundation: hiring, (on/off)boarding, and retention

• Create simple systems that scale without adding unnecessary complexity

• Shape how Sintra shows up to external world and our team, co-own employer brand

• Turn values into real behaviors, rituals, and ways of working

• Own performance & growth (feedback, progression, L&D)

• Partner with founders and managers on teams, challenges, and decisions

• Handle feedback and conflict directly and healthily

• Keep operations lean, use tools, data, and automation where it matters

Who we’re looking for

• You’ve built (or significantly shaped) People/HR systems in an early-stage or fast-growing company

• You’re comfortable navigating the chaos of startup life and stay effective in fast-changing environments

• You’re good with operating without playbooks and creating structure from ambiguity

• You think in systems and build them from scratch

• You care deeply about culture, people, and how teams actually work

• You’re pragmatic, you know when to build structure and when to keep things simple

• You can handle real conversations: feedback, conflict, performance

• You’re able to challenge founders and leaders when needed, thoughtfully and directly

• You’re comfortable using tools, data and automation to improve how people systems operate
  

We know not everyone applies unless they meet 100% of the criteria. At Sintra, we value talent, ambition, and potential over a perfect CV. If this role excites you, apply, we’d love to hear from you.

Salary range: €4,500 - €6,000/month gross, depending on experience.

Benefits

• Equity package: share in the company’s long-term success through an equity plan that rewards your impact and commitment.

• Flexible working model: enjoy a flexible approach to work that supports a healthy balance between your professional and personal life.

• Private health insurance: comprehensive private health coverage to support your well-being.

• Workout sessions with a personal trainer: access guided workout sessions with a personal trainer to help you stay active, healthy, and motivated.

• Daily office-provided lunch: fresh, complimentary lunch provided in the office every workday to keep you energized and focused.

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