Global Social Media Strategist
Marketing & Communications
New York, NY, USA · Remote
USD 90k-100k / year + Equity
As a Global Social Media Strategist on EPAM Systems’ Global Marketing team, you will own the strategy and evolution of EPAM’s worldwide organic social media presence. This is a highly strategic role focused on shaping how EPAM tells its story across platforms, regions, and audiences — using data, storytelling, and influence to drive meaningful engagement.
This role goes far beyond publishing content. You will act as a strategic architect and advisor, designing scalable frameworks that amplify executive thought leadership, empower employee advocates, strengthen B2B audience growth (especially in North America), and reduce internal friction around social media decision-making. You will work within EPAM’s Center of Excellence (COE) model to guide global and regional teams while maintaining a strong, consistent brand presence.
Req.#1036091400
- Own and evolve EPAM’s global organic social media strategy, with a primary focus on B2B (LinkedIn) and secondary focus on B2C/Talent (Facebook, Instagram)
- Audit the end‑to‑end social ecosystem to identify what’s working, what should be retired, and what opportunities are currently missed
- Develop and scale executive and employee (DIY/ambassador) social content strategies, including executive ghostwriting and advocacy enablement
- Act as a strategic advisor to stakeholders, coaching teams on social best practices and pushing back diplomatically using data and platform insights
- Partner cross‑functionally with Content, Brand/Creative, Talent Marketing, Events, Performance Marketing, and Analytics to align social storytelling with broader campaigns and priorities
- Optimize organic content performance using engagement‑focused metrics and platform‑specific best practices
- Enable regional social teams through COE standards, guidelines, and education
- Support live and event‑based social coverage at key industry events
- 10+ years in B2B IT services marketing with demonstrated success scaling and evolving global organic social media programs (non‑negotiable)
- Deep expertise in organic social media, particularly LinkedIn, including algorithm behavior and platform best practices
- Proven experience developing executive thought leadership and personal/DIY social content
- Strong social‑first writing and storytelling skills, adaptable by platform and audience
- Data‑literate mindset with experience using analytics to drive decisions (engagement, attribution, sentiment — not impressions)
- Experience working in small, high‑performing, resource‑constrained teams
- Strong stakeholder management and influence skills, including comfort advising senior leaders and executives
- Familiarity with social and analytics tools such as Hootsuite, Brandwatch, Google Analytics, BigQuery, Looker, and UTM frameworks
- Expected travel of ~10–15% for key industry events and on‑site social coverage
- Medical, Dental and Vision Insurance (Subsidized)
- Health Savings Account
- Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
- Short-Term and Long-Term Disability (Company Provided)
- Life and AD&D Insurance (Company Provided)
- Employee Assistance Program
- Unlimited access to LinkedIn learning solutions
- Matched 401(k) Retirement Savings Plan
- Paid Time Off – the employee will be eligible to accrue 15-25 paid days, depending on specific level and tenure with EPAM (accrual eligibility may change over time)
- Paid Holidays - nine (9) total per year
- Legal Plan and Identity Theft Protection
- Accident Insurance
- Employee Discounts
- Pet Insurance
- Employee Stock Purchase Program
- If otherwise eligible, participation in the discretionary annual bonus program
- If otherwise eligible and hired into a qualifying level, participation in the discretionary Long-Term Incentive (LTI) Program
For remote work in New York City only.
EPAM is a leading global provider of digital platform engineering and development services. We are committed to having a positive impact on our clients, our employees, and our communities. We embrace a dynamic and inclusive culture. Here you will collaborate with multi-national teams, contribute to a myriad of innovative projects that deliver the most creative and cutting-edge solutions, and have an opportunity to continuously learn and grow. No matter where you are located, you will join a dedicated, creative, and diverse community that will help you discover your fullest potential.
Engineer the Future with a Career at EPAM
This posting includes a good faith range of the salary EPAM would reasonably expect to pay the selected candidate. The range provided reflects base salary only. Individual compensation offers within the range are based on a variety of factors, including, but not limited to: geographic location, experience, credentials, education, training; the demand for the role; and overall business and labor market considerations. Most candidates are hired at a salary within the range disclosed. Salary range: $90,000 - $100,000. In addition, the details highlighted in this job posting above are a general description of all other expected benefits and compensation for the position.
Applications will be accepted on a rolling basis.
EPAM will not provide new H-1B visa sponsorship for this position. Candidates with existing transferable H-1B status may be considered.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
