At Upvest, we're on a mission to make investing as easy as spending money. We are building the first European Investment API that empowers businesses to offer seamless investment. experiences to their users.

Upvest is a well-funded, fast-growing FinTech with a diverse team of over 250 people from 70+ nationalities working across our hubs in Berlin, Tallinn, and London. Our latest €100m fundraising round (Series C) was led by Hedosophia and Sapphire Venture, with continued support from existing investors including Bessemer Venture Partners, BlackRock, Earlybird, HV Capital, Motive Ventures, and Notion Capital.

How we Upvest in you*:

• Work with experts: Solving complex problems and fixing the European securities financial infrastructure that empowers more people to be able to invest by using cutting-edge technologies.

• Flexible work environment: Work from any of our hubs in Berlin, London or Tallinn hybrid or remotely across Europe, depending on the role.

• Professional development: Access an annual budget of €1,500 for personal and professional training to master your craft.

• Wellbeing: Recharge with 30 days of annual leave and maintain a healthy lifestyle with sports benefits. Access confidential professional coaching and enjoy the flexibility to work remotely abroad for up to 183 days a year.

• Compensation and equity: We believe that all Upvengers contribute to our success and deserve a competitive, above-market salary and a participation in our employee equity program.

• Team celebrations: Participate in company-wide events, such as UpFest, dinners, offsites and our Holiday party, to connect with colleagues and celebrate our achievements.

Team Mission

Our Marketing team ensures Upvest’s Investment API is widely recognised as the best on the market. We translate complex, regulated, and technical product features into crisp, differentiated messaging that excites clients and positions Upvest as the gold standard in investment infrastructure. We collaborate closely with Product, Sales, and Launch to drive growth, deliver high-impact campaigns, and build thought leadership.

Your Impact:

As Senior Product Marketing Manager, you will own the go-to-market strategy for our product launches across Europe and the UK. You’ll craft compelling product messaging and positioning, develop enablement content for Sales and Partnerships, and showcase our product in interactive and accessible ways. Your role will directly influence how enterprise clients, fintechs, and the wider market perceive Upvest, ensuring our differentiation in a competitive landscape.

What you’ll do:

• Own Upvest’s product messaging and positioning to make complex product features clear, compelling, and client-focused.

• Own go-to-market comms plans for new product launches.

• Create impactful product marketing materials to support growth across different ICP segments.

• Drive product thought leadership initiatives and build Upvest’s product community through events.

• Translate market and client insights into actionable input for Product and Growth teams.

What you bring:

• 5+ years of product marketing experience in B2B SaaS, ideally within fintech, investments, or API-driven infrastructure.

• Proven track record of translating complex, technical product features into clear, value-driven narratives across multiple ICPs.

• Experience driving GTM strategies for product launches at scale-ups.

• Strong collaboration skills with Product, Sales, and Marketing stakeholders.

• Background in finance or investments.

• Outcome-focused mindset: comfortable setting KPIs and measuring impact.

• Hands-on ownership combined with strategic thinking.

• Strong communication skills, both written and verbal, with the ability to engage technical and non-technical audiences alike.

Your plus would be:

• Have expertise with regulated products or multi-regional product market entry.

• Have experience building and scaling product communities.

• Are proactive in bringing the latest product marketing practices into your work.

• Are active in sharing knowledge both internally and externally.

• Speak German (C1-C2)

Our Values:

• Make it easy for others. Team over Egos.

• Own the outcome. Progress over Perfection.

• Rise to the challenge. Growth over Comfort.

• Tell the story. Clarity over Ambiguity.

Our Commitment to Belonging

At Upvest we’re dedicated to building an inclusive environment where every Upvenger feels a true sense of belonging and is empowered to do their best work. We are a proud equal opportunity employer. We welcome applications from all backgrounds, regardless of race, color, religion, gender, sexual orientation, age, or disability. Your unique path is what we value.

* These benefits apply if you will be hired in Germany, Estonia or the UK. If you live elsewhere within Europe, some of the benefits might be slightly different.